The vast majority of Account Executives or Broker Principals like what they do and enjoy the part of the job that they are good at; typically the client-facing element of their daily lives.

Too often, however, the Account Executive does not feel fully in charge of his/her own destiny and might consider ‘going it alone’ and becoming a Broker Principal, but...

Unfortunately, as a (small) Broker Principal, too much of your time is unproductively spent doing things other than the client-facing work; such as securing markets and service levels, the detail of administration, competing unequally with a growing number of aggressive larger brokers.

This is not to mention employment problems, dealing with system suppliers and, now, regulation etc.