The Broker Network for Start-up and small established Insurance Brokers

…was incorporated in September 2004 and then launched in February 2005.

Founded originally by two insurance professionals and one technologist, combining between them over 125 years of market experience…

even back then… and the tally within the current Management Team is no less now; even though two of our original entrepreneurs have retired.

The milestones for the business have been as follows: -

  • to establish itself with 10+ ARs in 2005
  • to increase to 25+ by 2007
  • to reach 100+ members
  • to evolve other network models and services over time
  • and to plan for and achieve longevity through succession

TEn has grown the business organically and steadily; always with an underlying philosophy that for small businesses to prosper and survive, it takes a dedicated larger business to lend a helping hand from time to time.

Whilst the analogy may not be entirely appropriate, the comparison of TEn to a French wine-growers co-operative, would not be completely out of place.

“Je suis Fleurie!”

As the tone of this website may well indicate, TEn is largely non corporate, straight forward and has quite a lot to do with old fashioned values of professionalism, character and integrity.


According to our remaining founding director, James Sharp:

We invented and launched the TEn model upon an unsuspecting UK insurance industry, because we realised that there was a yawning gap in market for a network focused mainly on start-up brokers.

It seemed to us that with the right solution and support, the number of new brokers could only increase, whereas the number of existing brokers would continue to decline.

We were correct! At least in this respect we got something right in our business plan, even if our first pay-packet didn’t happen for 12 months after we had originally expected.

Anyway, since then, almost every other network has either developed a different form of start-up proposition, or copied us exactly, in almost every detail. Of course, we are very flattered.

If we were to admit to a Mission Statement, it would be that we exist to enable the next generation of Insurance entrepreneurs to build broking businesses, as people did 40 years ago.

Our model may have been tweaked a little over the years to reflect the fact that the world has changed, but, essentially, we still aim to return many of the good old things to the way they were once before.

Our point has always been; the world may have changed, but what motivates people to succeed has not… given half a chance.

And so it has proved.

Today we have grown our membership to 109 brokers.

Click here for the full video transcript About the Broker Network for Start- Up and Established Insurance Brokers.

the directors


Dawn Derbyshire Cert CII

Dawn joined Wilson’s in Cheshire in 1991 as a trainee insurance broker, where she progressed quickly to become an area manager for several offices.

From there she moved to Holman’s, where she gained valuable experience of the London Market and of Account Managing hundreds of brokers. Dawn joined TEn in 2008, originally as the Regional Manager of our Manchester office.

Since then, she has clearly progressed.


James Sharp

After fiddling around with this and that during his 20s, James joined software house MCS/Sectornet in 1986 as a humble salesman, then progressed to become General Manager and Business Development Director until his departure in 2003.

Whilst at MCS, he was the originator of the market’s first ASP service in 1994 and the subsequent instigator of numerous early ‘network centric’ services.

James is our one remaining founding shareholder and director, because he was always very much younger than the other two..


John Rusby ACII

In 1973 John joined the Provincial as a trainee underwriter. By 1989 he had progressed to branch manager in North London, then the City and Reading.

After that, John worked in a development role for Aascent Premium Finance and for there, joined TEn in 2009, to manage TEn Premium Finance.


Gordon Coles (non-executive chairman)

Gordon has over 50 years experience of the London Market’s finest restaurants and wine bars, many of them at Senior Broker or Director level with a variety of Lloyds brokers, including Heath’s and AON.


Barbara Bradshaw (non-executive director)

In a former life, Barbara had a long standing involvement with the Institute of Insurance Brokers (IIB) and, ultimately, held the role of Chief Executive; prior to the merger with BIBA.

Barbara is a friend and champion of the smaller independent broker and has dedicated herself for almost 30 years to the cause. She is also a very keen follower of Formula 1 motor racing and travels around the world to watch Grand Prix in her spare time.