The Tentacle

Social Networking

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Social networking for insurance brokers

The natural reaction to the suggestion of social networking for many brokers will be… “I’m in insurance, nobody ever wants to socialise with me.”  Alas this can be all too true.

At parties, in days gone, by I used to say that I was in IT - which was true - except everybody then wanted to talk about the problems they’d been having with their PC or, worse, their printer.  I then developed the self-preserving habit of declaring myself in IT, but with a strong insurance bias - which was true.  Most times this was not enough to put people off and we’d get around to their printer problems a few minutes later than before.

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