Wednesday, 16 September 2020
Promoting yourself and your products on social media is a great way to get yourself noticed, and what’s more, it doesn’t have to cost you anything at all.
Spending just a little time can bring some big rewards.
1. Find the platform for you. Find the social media platform that you will get the most success from. Specialise in high-end cars? Maybe Instagram will be your go-to. More of a B2B broker? Then LinkedIn is probably for you. Find your target markets’ platform and utilise it.
2. Connect connect connect. Build your number of connections/followers etc. Been to a networking event (perhaps a digital one at the moment!) and met some new people? Get connected with them straight away.
3. Educate people. Secure yourself as an expert in your field, be well informed and knowledgeable. People will look to you for advice in the short term, then consequently, business in the long run.
4. Get involved, get active. Don’t just wait and assume people will come to you. See a thread about something you feel you could add some value or insight to? Do it! Get your name/brand out there.
5. It doesn’t need to be strictly business! Show some personality, have a bit of fun. Too much plugging or purely business posts will lose peoples interests and be forgettable. It may take some trial and effort but show a bit of balance. It’s an idea to keep these posts topical to what’s going on in the world, but avoid being controversial!
6. Don’t just link people to another site. Tempting as it may be to always direct people to your website, social media platforms won’t prioritise these posts in news feeds. Of course, sometimes, it’s a good thing to do, but keep the content you post varied.
7. Think about your USP, what makes you different from the crowd? Maybe you have extensive experience in farming, not just from an insurance point of view but from a former career. Think about how you can channel this into your posts to draw people in, give them confidence in your knowledge and ultimately help them relate to you.
8. Share your customers’ positive feedback. People trust testimonials, use your good feedback to your advantage. Don’t forget to ask for permission first if you plan to use names or other client details!
9. Try to be consistent. You don’t need to post all day every day, but it’s a good idea to update your platforms quite regularly, keep them current.
10. If you do find yourself with an abundance of content to post, why not try a scheduling platform. That way you can line up all your content in advance, plus you can push it out to multiple platforms at once. There are lots of free tools out there.
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